Big little aspirations

The TVS XL moped is one of those rare brands that has no competition, literally. For it is the only one in the category! But even then it has to keep up with technology to stay relevant to users. So, to introduce the clutter-breaking touch-start technology, we chose a clutter-breaking route - a woman's perspective! No big deal, but in a category [an all-male TG] where she has never been heard, it got many ears perked up. As always, the woman showed her man how to make a better decision.