16 years since I fell in love with advertising and yet it feels like our story has just begun. Forget AI, I love to use some Organic Intelligence on an everyday basis at work. Nothing satisfies like a well-tackled brief. Am a total sucker for the unending problems our clients have and the endless possibilities this opens up for us creatives. God bless them! However, it was not in this industry that I started out. Armed with an MBA after a BA in English Literature I found myself advising HNIs about their personal investments at Citibank as a Wealth Manager. Soon I realised how bored I was. So, the real start came at Ogilvy & Mather, where I picked up a Cannes Lions early on in my career. In the years since, I’ve gained meaningful experience at India's top agencies. And hold the position of Executive Creative Director at Dentsu Creative currently.

Over the years I have handled many brands including IKEA, Toyota, Tanishq, Sunfeast Dark Fantasy, Bangalore International Airport, ITC Fabelle Chocolates, TVS Motors, Kingfisher Beer, Louis Philippe, Flying Machine Jeans, Vodafone etc. And even as we get on ChatGPT and Midjourney, I believe that at the heart of great and effective creative work will always remain 'the big idea'.