Ghar aajao
Ghar aajao. Come home. Two words we don’t say often. But when we do, we open up our hearts, our lives and let someone in to what we hold most dear. Our most intimate space, home. For the new national campaign of IKEA we decided to drive visitation to the stores by telling everyone, ghar aajao, come home to Ikea.
ROLE ON PROJECT: CREATIVE DIRECTOR & WRITER