IKEA at home
Early in 2023, research showed that Indians needed some hardcore proof to visit IKEA stores. So, it was time to tell India about products that couldn't be more perfect for Indian homes. With furniture that grows with your age or folds up to make space for you, it was time to show people a good old product demo. The proof is in the pudding, as they say.
ROLE ON PROJECT: CREATIVE DIRECTOR & WRITER