Happier Paths Together

A corporate campaign for Toyota means getting dozens of people internally to sign off on it. With this campaign however, that was easy peasy! The heads of various departments loved the concept and storyboard. The brief was simple – bring alive the brand essence of ‘Happiness for All’ with a focus on their multi-path technologies. To do this we came up with the device of paths – paths that diverge to touch lives across India and converge to bring joy to all. Paths that are a metaphor for Toyota’s pillars of innovation. Enjoy watching this director's cut with speakers on!