CASE VIDEO
FILM
TikTok activation
People think denim is restrictive, heavy, stiff. But Flying Machine Denim wanted to prove them wrong with F-Lite denim that's flexible, light-weight and breathable! So we created a fantastic product window, one that lasts a full 30 seconds. In collaboration with South African freestyle champion, Justone Du Plessis, who showed us that you can be unstoppable in denim. But to get everyone else to experience it for themselves, we came up with the idea of a TikTok challenge: #FlyingMachineSplit. We unleashed our brigade of TikTok influencers and what followed was overwhelming!
Role on project - Creative Director & Writer