Festivals are a big 'gifting' occasion in India and the biggest amongst the hundreds that we have, thanks to the hundreds of Gods that bless us, is Diwali. Fabelle didn't want to show just another happy gift-giving moment, rather bring alive the magic of Fabelle. 'Chocoscapes' was our take on the magical world of Fabelle, created with Rocket Science Labs, Bangalore, India. It had some amazing View Through Rates on YouTube and sales exceeded expectations. But more importantly, it helped us create a distinct language for this new brand. And which was carried forward into the next festive occasion - Raksha Bandhan, where sisters tie a thread around their brothers who vow to protect them.
FABELLE DIWALI - ELEMENTS
FABELLE DIWALI - DESSERT COLLECTION
FABELLE DIWALI - GIANDUJA
FABELLE DIWALI - RUBY GIANDUJA
FABELLE RAKSHA BANDHAN - HAZELNUT MOUSSE BAR
FABELLE RAKSHA BANDHAN - VISIBLE INCLUSIONS BAR
