Cannes Lions & WPPed Cream

A Bronze Lion for a programme to generate awareness amongst school children in Kolkata about global warming on behalf of AICMED in association with Rollick ice cream. On a hot summer day in Kolkata, ice lollies were distributed to school children that contained an important message. As the lolly melted in the mouth, it was revealed on the stick alongside a picture of a polar animal in distress: ‘When polar ice melts, they die. Stop global warming. Visit www.aicmedindia.org.’